SkinCeuticals – Campaign Art Direction & Product Detail Page Redesign
Redesign the SkinCeuticals Product Detail Page (PDP) to elevate the digital skincare shopping experience through elegant, engaging, and science-driven design. Simultaneously, lead the art direction for a multi-channel content production campaign used across web, email, and social media.
Role: Art Director
Brand: SkinCeuticals
Agency: Accenture
Creative Challenges
Crafting an Inclusive & Aspirational Visual Aesthetic
Reflect SkinCeuticals’ scientific research on diverse skin tones while maintaining brand cohesion.
Translating Science Into Visual Language
Make complex scientific product information more accessible and emotionally resonant for users.
Deliverables
- Redesigned PDP wireframes and UI designs
- Art direction guide for campaign production
- Launch-ready assets for web, email, and social
- Style guide updates to reflect new visual tone
Impact
Enhanced consumer engagement and conversion through a more informative, aspirational, and seamless shopping experience.